Local search engine optimization techniques continue to grow in importance as the web becomes more and more cluttered with promotional sites.
San Diego SEO skills can propel sites or businesses to the top of the local market while helping them avoid worthless traffic from areas that have little use for their services. A good San Diego SEO expert can help businesses develop a geographically specific online presence using web design, search engine optimization and social media marketing.
Building a local brand means focusing on San Diego SEO when building your site from the ground up. Search engines look for certain information when indexing each page of your site. Letting them know what you do and where you are will provide a good foundation for local searches.
Pertinent information should appear both in the URL (what people type into the address bar) and the page titles (what appears at the top of the browser window) as well as in the page content where appropriate.
For example if you are running a boutique hotel and want your clients to find your home page may have a URL like http://www.baybreezeinn.com with a page title of “San Diego Boutique Hotel | Bay Breeze Inn”. You could also optimize your rates page with a URL structure like: http://www.baybreezeinn.com/san-diego-boutique-hotel-rates.html with a similar title.
Many local businesses pay little attention to on page SEO and these simple steps will really help you get noticed and ranked by the search engines.
After setting up your sites on page optimization, you will want to find a network of high quality sites to link back to you. Again to remain geographically focused, you will want to find other San Diego based sites whenever possible. When you get links, use anchor text that points to your location as well as your business - "San Diego Pool Supplies" is stronger than "Walters Water Wonders." Using both the location as well as your type of business in the anchor text will help you move up in Google's local rankings as well as clarifying what it is you do.
You will want to do some marketing focused on your business name though you will naturally tend to rise to the top for any searches looking for you since you use it several times throughout your site.
Social media has turned into a dominant force in online marketing. Many sites now report that they draw even more traffic from Facebook and Twitter than they do from traditional search engines like Google or Yahoo. To succeed with your San Diego SEO program, you must get involved with social media. Start simple with one or two from Facebook, Twitter, LinkedIn, or Meetup. Set up your profiles using your location and business type again, as well as your business name. Then get to work building your networks and sending out relevant content to your fans.
Talk to the top San Diego SEO expert, Patrice Low, for more information on building a strong local online presence with the power of geographically based SEO.